Agence : Kaza Client : lubrifiants Sinto

A well-established and respected company with a line of lubricants that target markets ranging from recreational to industrial, Sinto always lacked a coherent branding and did not effectively communicate the superior quality of its products. The company wanted its brand to get an overall makeover before penetrating new markets. Strategy: Dany St-Onge // Art Direction: Jonathan Lebeau // Copywriting : Dany St-Onge