La Vie Sportive

Agence : Idecom Client : La Vie Sportive

In it’s 35th year, La Vie Sportive wanted to reclaim it’s position as a leader in the sports and outdoors market all the while cultivating the very special connection the store has with it’s customers. By the appropriation of a universally known symbol and it’s transposition into varied outdoors situations, the campaign has reminded enthusiasts that La Vie Sportive is still “THE” authority when it come to sports and outdoors gear. Creative Writing : Alain Roberge // Art Direction : Jonathan Lebeau // Production : Karine Gaudreau // Photography : Studio Brühmüller // Client : La Vie Sportive