F Dufresne

Agence : Amalgame Client : Groupe Dufresne

F Dufresne’s core business is gas and oil. Their orange-coloured delivery trucks looked like they were from another time; however they were well-known around the city. The brief was to bring the brand into the new millennium and reflect the company it became over the years: a partner that can help clients improve their home comfort.  The agency created a modern identity for the brand without sacrificing its existing equity. Srategy: Jean Rouleau // Creative Direction: Robin Brisson // Art Direction : Jonathan Lebeau // Coordination: Danielle Ferland