Tremblay Beer

Agence : Amalgame Client : brasseurs RJ

A great beer with character that was floating in between target markets and had a hard time finding its niche. Tremblay wanted to engage a younger audience but had no real brand story to tell.


Concept and Writing : Mériane Labrie // Animation : Frame Studio


Proposal for the new Tremblay can launch.


Proposal for a “special edition” Tremblay can in which every individual unit in a six-pack would be illustrated by a different upcoming artist. The agency’s recommendation was to support the launch with a series of events (launches/art event openings/musical performances) held in Tremblay’s licensed venues.


Fired-up by the can design, the client was curious to see how the new identity could thrive on the company’s existing bottle.