Even though Tremblay was already sponsoring snowboarding and alternative music events, the beer had a hard time getting rid of its tag of being an old man’s beer. The only connection Tremblay could make with the younger crowd was as a discount beer.
The agency created a brand-new graphic platform with a theme that was coherent with its sponsoring of alternative sports and music events. It then put the beer on TV with a snappy campaign that created instant awareness for the brand
It’s the same great beer—with a new-found personality and coherent narrative. Tremblay is now a brand that has something to say to a younger generation and in between sales promotions.
Strategy // Jean Rouleau
Creative Direction // Robin Brisson
Copywriting // Mériane Labrie + Jonathan Lebeau
Art Directon // Jonathan Lebeau
Account services // Jean Rouleau
Coordination // Danielle Ferland